THE PRIMARY LOGO
The Primary Logo is the most common representation of the brand and should be used in most cases.
LOGO
THE SECONDARY LOGO
The Secondary Logo should be used In instances where the Primary logo does not fit, or conflicts with the composition of the design
THE ICON
The Icon is used primarily for avatars or favicon, and only in situations when the business name is already visible and in close proximity.
CLEAR SPACING
As shown in the example, the minimum clear space around the logo should be 1/4 the height ( X ) of the Symbol or Logo. This formula applies to all logo variations.
LOGO INTEGRITY
Please do not alter any versioned logo, maintain brand consistency by avoiding the examples listed below.
COLOR
The Core palette consists of the foundational colors that represent the brand. To maximize brand recognition, the logo should never be presented using colors other than those found in the Core Color Palette.
#dda043
#b21109
#000000
#fffdf8
FONTS & HEIRARCHY
Main Header
Sub Header
Body
Footnote
While type applications may vary, the relationship between Body Copy and the Main Header, font size should always remain proportionately scaled. Please use the example provided to best represent a consistent hierarchy.
PHOTOS
ENVIRONMENT
• Relaxed Pub
• Playful/Messy food
• Beer focused
STYLING
• Dark Wood Surfaces
• Food on Butcher / parchment Paper or
wood surface
• Multiple Burgers or sandwiches with gooey melting cheese
• crumbs on the table
• French fries spilling over
• Beer overflowing
• Backdrop should encapsulate bar/restaurant as a blur, food and beverage focused
PROPS
• Beer Glasses
• Long wall of beer taps
• Butcher / parchment Paper
• Coasters
LIGHTING
• Bright
• Warm/welcoming
